![]() Not satisfied with stopping at toys, we have also stretched ourselves into creating content and entertainment and making worldwide licensing deals. We shook up the toy industry in 2014 with the global phenomenon Shopkins, and through these pint-sized characters, we reinvigorated the way children play. We are a family-run business, but that doesn’t mean we are small-time. The team has innovation in its DNA and is famous for the design, development and manufacture of award-winning toys that continue to disrupt the market! Moose Toys leads in categories including collectibles, craft, dolls, games and youth electronics and is consistently recognized as the most creative company in the industry. Moose Toys exists to make children Superhappy. With some of the most engaged fans in the world, Collins and Devan continue to expand their universal footprint with the development of unique IP, brand extensions and partnerships with Fortune 500 organizations. 1 YouTube creators for fun, engaging, lighthearted activities and creativity, Collins and Devan Key have seen great success on YouTube, with more than 4.5 billion views in addition to industry-leading engagement and positive sentiment. The Collins Key collaboration is a natural next step for Moose Toys to expand its relationship with YouTube-based creators. “Devan and I can’t wait to see how fans interact with the toys and activities and come up with their own creations. “Working with Moose Toys has been such a fun and unique experience,” said Collins Key. The new toy line is intended to make the imagination run wild and is sure to give fans something to say “YEET!” about. The collection will be supported by a multifaceted marketing campaign, including national television, digital and social campaigns, influencer partnerships and in-store point-of-sale materials. The Collins Key collection launches in fall 2020 and combines the creative forces of Collins, Devan and Moose Toys by bringing innovative play to the toy aisle. “Their creativity and high energy will seamlessly extend through to the line and bring wildly entertaining challenges directly to the #KeyperSquad.” “We are thrilled to partner with industry leaders Collins and Devan Key to bring this toy and activity collection to life,” said Joe Smith, director of global marketing, licensed brands, Moose Toys. The licensed products, targeting children six years and older, will build on the channel’s DIY/prank shows for pancake art and other activities and consist of six SKUs ranging from a mysetry box ($4.99) to a fake food challenge wheel ($29). Collin Key, operated by Collins and Devan Key, has 20.5 million subscribers and averages more than 25 million views per episode. Moose Toys has signed as the global master toy licensee for the Collins Key YouTube channel, as it enters the licensed creator category for the first time.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |